Communications Strategies Have Shifted During Pandemic but Often Don’t Address Racial Equity
As we contend with two seismically important events — the Covid -19 pandemic and the uprisings over police brutality and systemic racism — foundations and nonprofits need to work harder than ever to build trust in their programs and policies. To do that, they need clear, thoughtful, and inclusive communications strategies.
In April, suspecting the pandemic would set in motion significant and lasting changes in communications in the philanthropic world, the Communications Network and Atlantic 57 surveyed 275 communications leaders, CEOs, and board members at nonprofits and foundations about the changes they were seeing in their organizations.
While we couldn’t have predicted it, this research also offered a unique window into the perspectives of communications leaders on the eve of George Floyd’s murder. We found that race was already very much on people’s minds, with 67 percent of respondents reporting they expected to see profound narrative shifts on racial equity as a result of the pandemic.
Source: The Chronicle of Philanthropy