In the C-Suite: Keswick is taking a data-forward approach to senior care
Keswick doesn't just want to look at the blood pressure and medical records of the older adults it serves, the Baltimore company is tracking everything as it seeks to use data to provide better health care outcomes for both patients and insurers.
That includes tracking the impact of community-based initiatives and services, or even social factors like access to affordable housing, on an individual's mental health and happiness.
It's all part of a new company-wide data platform that Keswick CEO and president Carmel Roques said collects and analyzes data on a person and can generate reports on both clinical and nonclinical outcomes. A nonclinical outcome could mean anything from an individual feeling more engaged with life, to having a focus on their health and wellness, as opposed to clinical outcomes, which are more measurable changes to health.
Source: Baltimore Business Journal